Marketing · Customer Acquisition

How to generate new sales from online ecosystem by revealing new product & new website?

Tony Fayne Founder & President at Sunscreen Mist

November 26th, 2014

Over the past 7 years our prospects have told us that they wanted to monitor our "proof of concept" period in order to be sure that it would work for them and their clients. Now our proof of concept period is over, and proved successful, and now we are about to reveal our new product (a Booth) and new website. What are the most impactful ways of converting prospects into customers using our online ecosystem (social media, email blast campaigns, blogs, etc)? 

Lawrence Lerner Digitalization and Transformation Coach

November 26th, 2014

Congratulations on moving so far into your delivery cycle! My $.02 is have everyone on your team take a look around them and see who was there/where they were at this moment. It will be defining for your corporate/team culture.

For your product marketing
  • Produce case studies with numbers and facts (E..g, delivered product at 20% less cost, 15% less time)
  • Get quotes, video clips etc. from customers, even if they were prototypes. They will be more effective in extolling your virtues
  • Write thought leadership articles that demonstrate your command of the domain. You knowledge and insight will come across. People will want to know "How can I get that type of success for my company?"
  • You are correct, all of this should go out through social media. Identify the right #hastags 
It would help to know a bit more about your product to give more than general guidance.

Again, congratulations!

Jonathon Lunardi

November 26th, 2014

I am not sure what your question is?  You want our best sales gen tools or you have a sales gen tool? #confused