I always find ways to get B2B clients , but very confused to approach them. what are the best ways to find B2B projects . I work in an IT company, we have expertise in web and mobile development technologies.
Please suggest me, what strategies, I should use for generating B2B leads.
There are number of startegies in B2B market. However, many of them are distracting and less result-oreinted. In this competitive market, following hot trends only is not a very idea. Yes, I am talking about social media, mass email marketing, etc. Consider the following points:
Decide one or two particular segment at a time. Find out who are the players(or competitors) in the game. Think what can you offer different and better than them.
Personal Email is still at the top in B2B industry. Get your target audience and send your business proposal with some personal touch.
Cold Calling might be a good option too since you get the chance to describe your service directly to the user.
Networking has been great advantage in B2B industry. However, not everyone can master it. If you are confident enough, go to the places or events where your clients go.
Visit job classified sites where companies are looking for related skilled employees in your field. Assure them your service is better than carrying employee.
At the end, no matter what the outcome is keep on doing things. Do not stop. Always remember the word PERSISTENCE.
I would suggest trying to network with accountants, brokers, or business growth consultants who deal with B2B and startups. Their clients will be asking them if they know of anyone who can provide a service like yours. If you're in the commercial market, there's an opportunity to refer them business clients back.
You could even try to connect with business bankers, payroll sales reps, and restaurant/industrial supplier reps on Linked In to refer each other business.
DON'T GIVE UP!
you have to niche or at least give the appearance that you are niche oriented. There are some very simple things that you can do in your space. They are system problems and I have the solution to fix this. It is in your approach to sales and you are following the same path as everyone in your industry. the solution is very simple. If you would like to discuss this in more detail then e-mail me at firstname.lastname@example.org
Have you tried digital advertising? You can target banner ads across the internet to business decision makers as well as a lot of other techniques to get to people who have the problems your company is trying to solve often as they are looking for the solution. Would be happy to talk you through some of these techniques if you would like!