@Justin talks about many channels of advertising, but that's not what you asked about. You asked about increasing customers. You increase customer count by having the superior product that answers a verified need and clearly provides a personal benefit, is dramatically different, and in which there are many reasons to believe. Gaining customers isn't about advertising channels. Gaining customers is about having a useful and purposeful product.
Sure, you probably need advertising in some form to drive awareness. But awareness isn't customers. Awareness is awareness. Prospects make purchase decisions based on the benefits, not the features you deliver.
The sales leads process balances quality, speed, and quantity. You can have only two in your favor at any time. If you want quantity and speed, you sacrifice quality, and so on.
Social media is not an appropriate channel for advertising for a lot of companies. It doesn't mean you should be absent from social media, but it doesn't have to be how you advertise. When you have developed your marketing strategy and validated each of your assumptions, you will know where your prospective customers expect to find your advertising, and where your efforts are appropriate and where they're going to be effective.
Maybe your research proves your customers aren't on social media when they're thinking about the problem you solve and when they're thinking about making a purchase. So, instead be in those places at the times those things line up for your type of product, whatever channel that is.
It's very easy to make a list of possible advertising channels, but none of them are of any value unless that's where your customers are hanging out when they're considering making a purchase. Don't let us tell you when and where and how to advertise. That's what your direct research is for.
Content Creation. Create engaging content that is relevant to your product or service. It is a long term plan but it will lead to real super fans of your brand as opposed to bottom dwelling deal seekers that you might attract through discounting strategies.
In my Skinny Tie business I spent money (in small amounts) on just about every marketing strategy. I tried paid ads, pr firms, pop up shops, giveaways, and influencer marketing. None of these avenues had a positive ROI for me. I then decided to focus on creating entertaining content. I hired a videographer to create quirky videos on how to tie a tie. I uploaded them to YouTube and the videos received thousands of views over time simply through SEO. The people who pierce the bubble of my brand ecosystem via quirky videos are more likely to be repeat customers and net promoters than people who click on my Facebook ads.
There is no one size fits all, it really depends on the business you are in, is it B2B, B2C, Services, Products?
Referral programs, world of mouth, partnerships, reviews, networking all these could be low cost and effective ways to acquire customers, it all depend on your business.
you can try referral marketing. Reward existing clients by introducing your company to their friends (on first purchase or so). Uber or Airbnb did this also.
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While mainly focused on Brick-and-Mortar businesses; we also have an API which you can use for website, mobile app, and POS integration.
depends on the product and service, it is possible to “avoid” social media. Suggestion would be prioritizing on understanding your clients better: who your current customers are and what are the best ways to connect with them; and who your potential customers are and how they like to be contacted. Could also consider outsourcing if you don’t like to manage social media accounts for marketing purpose.
all the best wishes!
Create a brand and lead generation strategy that combines all suitable results. Excluding social media (online presence) is a step backward, why should one do it?
One of most profitable and easiest ways is bundling, cross selling and partnerships. You find companies that sell non-competitive solutions to your avatar buyers and make a deal by plugging your offer in.
If you need any advice or coaching for exponential results, I'd be glad to help.