Lead generation · Management consulting

How to land a client for a fresh management consulting firm?

Gaurav Founder/CEO

May 15th, 2020

Hi, I have experience in FMCG and e-commerce where I handle B2C and B2B client.

I always enjoyed the problem-solving aspect in any kind of business format. I am trying to approach people but still waiting to land my first client. Is there any way by which I can land a client for my firm without breaking my bank or even without spending a penny?

Tom K BPI

May 18th, 2020

Gaurav and Chi ... find a few client types that would be perfect for what you're offering. A few close by where you believe your work can really, really help them. Then, do everything you can to research them, AND put together the best presentation you can for them (no cost). Call or send a hand-written letter asking them for the honor to show them what you came up with. Don't leave your work with them. Simply impress the heck out of as many people as you can with what you truly capable of. Ask for feedback on your proposals, ask what could have been better, ask for referrals, ask, ask, ask. Make it so they can't say no!

Maxi moon Founder and Project leader of Trusted Animal Files, out of the box thinker, integrity

May 17th, 2020

Gauray, sorry...then maybe you are giving too much. For instance, if a friend asks you 10 times to solve a problem...and it is always in the same direction then let them know you can only give 2 hours or 30 minutes...I don't know, it depends on what they are used too but let them know that you need to survive and could need help too :-)

Dane Madsen Organizational and Operational Strategy Consultant

May 15th, 2020

This is the biggest issue in consulting (as I am).


My practice has been built on decades of relationships in both the consulting and non consulting worlds. I had a "track record" in sales/marketing/management/operational strategy and corporate governance (Fortune X companies - financial/Wall Street), then a growing portfolio of startups in some role, a significant departure from my Fortune X company experience. What drove me to consulting, post exits in a couple, was 1) desire to do more, 2) desire to learn more, 3) desire to assist, and 4) more relationships. What I used to build it was the relationships I developed over decades of getting experience.


All that to say this: unless you are at a major consulting firm that generates leads or has in installed base, you will only build your practice over time through relationships and attending your chosen industry events (not consulting events - events in the space you want to work) to meet people. There is no version I can think of where you will do this "without spending a penny".


This is an editorial - and take it for what it is worth. Do you believe you can advise companies needing your help for free? Of course not. It is ironic that you would charge for your services, but not want to spend a penny building the business.

Maxi moon Founder and Project leader of Trusted Animal Files, out of the box thinker, integrity

May 17th, 2020

Well, I have never wanted to be a "Consultant" but I have been called several times for specific consultant/ advisory jobs. It has happened through the people that know what I can do.....meaning people that have seen you solve problems, produce solutions, and that are in your network or extended network. Good luck..but it is all about taking and giving. My personal belief is that you need to be able to give in order to receive. Good luck..


Gaurav Founder/CEO

May 17th, 2020

@Maxi moon Yeah, you are right. Every day I try to give without thinking of getting anything in return. I try to showcase my skills. Let's see what happens. And thank you for providing your perception. Everything is important.

Chi Pham Founder, Golden Humanity

May 15th, 2020

Hello Gaurav, hope you are doing well. I am in a similar situation and following this thread. Thanks.