Marketing Strategy · Product launch

How to launch a website in USA without being in USA (With zero marketing budget)

Jitesh Lalwani

Last updated on March 3rd, 2017

Hi All,

I am an entrepreneur who stays in India. I want to spread the word about my website (related to video reviews) in USA and I don't have any contact or friends in USA. Being in my situation with a marketing budget of zero, how can I spread the word about my website?

Langston Richardson Founder of Startup for Jobseeking Tools + AI

March 3rd, 2017

Hi Jitesh, I think this issue should be broken down in several parts: The challenge of networking/partnerships/networks The challenge of customer acquisition When it comes to networking, I have lived in many states like New York, San Francisco, Los Angeles and Washington DC. Because I was physically there, I was able to tap into local groups related to my work in marketing/UX/technology. You may want to look into reaching out to local Indian American organizations that specialize in exchanges between American companies and Indian companies. It was relationships like this I found in a similar group in California that partnered me with several firms in Chennai Once you develop and nurture those relationships in your network, which might include helping you build to the level to visit these networks, you may be able to get assistance in setting up the basic forms of marketing you'll need to make your video platform go. There are several things that you possibly can do with active participation with online communities that can pop realize your product/service. It's a roll up your sleeves type of situation. You'll have lots of pitfalls that could hurt your credibility. But in a situation where you need to build up a customer acquisition strategy, this may be your only road to build an audience. And, most importantly, now that you have your platform built, really strive to figure out ways to gain revenue from it. As you know, a lack of revenue will hinder a lot of your plans so figuring that puzzle out will be the top priority. Then, you will be able to have more capital to grow your audience even more.

Danilo Del Fio I want to build my own future!!

March 3rd, 2017

I don't think that I have understood the question. If you launch a websiteit is already "international" so if you refer to "spread" in the right channels this one is one of those and you can use the social networks. Did I answer your question?