Your product/service is unclear. You want paid subscribers to your blog? You want to be a travel agent in addition to being a travel blogger? Frankly, I would consider your blog to be your inbound marketing effort for whatever company you want to form. The blog itself is not a company. The blog just proves your expertise in the area in which you are actually doing business. Form the business regardless of the blog. Use the blog content to persuade people to trust your authority in that area of business.