I recently left my job in the social service industry to join a business that I'm very excited about. We provide unlimited graphic design on a subscription basis. I'd love to sell our services to schools, specifically private and charter schools in the DFW area of Texas. My strategy is primarily email marketing to the Director of Communications or Principal. I know that building a solid reputation in a few schools is a proven strategy for growth, but how do I get the first school? This question may sound elementary, but what's the next step after the email if I don't get any response? How can I get into the right circles to start talking about our services, and not go broke doing it?