My name is Brian Collin and I am the founder of Learn My Test (www.learnmytest.com). I have a PhD in Educational Psychology and built what I think is a really great tool for students to study. The tool is absolutely free for students to use. I have no money to put into it as this is a side hustle. I am wondering if anyone has any advice on how to spread the word about the product. I have read the generic articles online about how to market your startup and they haven't been helpful. I'm looking for some more tangible strategies that I can use with limited resources.
I know its hard to market the product without money but its not impossible.
Brain is the ultimate weapon and it can bring you whatever you want.
Its better to identify the market first. As in your case, its Educational segment. So your target audience is the students, professors, schools, college and educational institutions.
Now you have to make few efforts, might 2 hours in a day to make connection to these institutions. Make a list to work. Find the contacts using linkedin, FB, twitter, Linkedin, yelp, google and through other sites. Get in touch with each person, remember people only want to listen their profits, so talk their profits.
You can also ask the schools and other institutions for seminars where you can provide information or you can tell them how your product will benefit them.
I know its not easy, but when you have to travel the world, then don't waste time in thinking, make your first step out and yeah you are now one step forward.
So lets do it man!
Hope it might be useful for you
Please let me know if you need any help, I would love to assist you.
The easiest way to test and grow a product likes yours (yes, I have been on your site, registered, and took a test) is to put it into the hands of users with a kicker. Think of some incentives you can offer those who will implement it in their regimen and offer feedback. I know a number of educators that assist with SAT/ACT prep that might be a focus group to evaluate the platform and get the word out. Or, perhaps it could be implemented in an adult test & learn program for GED, or any number of other applications. Examples and trials always help.
However, to make this work, you have to reach those people to begin with. Your FB page has but 35 likes ( I think you'll see that number jump pretty quickly;-), and the posts are not very inspirational to drive traffic to your site. Join some FB groups whose members you believe might benefit from the platform, and talk to them (don't just post a link, talk to them). Next, you need a blog that discussed the underlying methodology and the platforms benefits. That blog, ON YOUR WEBSITE, shall then serve as the contextual basis for your social media posts. Finally, about $300 per article get's you some really nice publicity on sites/blogs where your target audience reads. Shoot me a message and we'll help pro-bono. Like the product, BTW.
Promote in Facebook groups!
If you've got no money to spend, Gary Vaynerchuk's $1.80 Strategy is the simplest way to spread the word. In the simplest sense: leave your .02 cents (comment with your thoughts and try to provide value) on the top 9 trending Instagram posts for 10 different hashtags that are relevant to your brand or business every single day.
It's free, it only takes a few minutes, and you will absolutely see results.
Read more about it here: https://www.garyvaynerchuk.com/1-80-instagram-strategy-grow-business-brand/
Grow your user base , whether its university students or corporate learners , build revenue model to support future development , launch it with learnings from user inputs
the most important factor of increasing sales is to get noticed and become popular trademark. Here is how to do that...
You have to try this Marketing plan & Optimization Methods
1- Create and submit New Video about your business.
2- Social media submission.
3- Guest posting submission.
4- Press Release writing + submission.
5- Citation optimization by submitting your business to local directories.
6- Product or Service promotion worldwide.
7- Email Marketing submission.
8- Genuine content writing for new posts or new pages.
9- Influencer Marketing (Radio and podcast business mention).
10- Building quality Backlinks for your website.
Also, there is another free ways you can search online for them.
I agree with Avinash's point about approaching education institutions. I don't know what level of education you're focused on. But I would go through education institutions simply because, if you're targeting university students, instead of spending time talking to 100 students, you talk to 1 university and they can spread the word to the thousands of students they have. But it might be good if have something to bargain/barter with the university with. For example, you can promise the universities some splash ads because your next market segment you're targeting are high school students and high school feeds into universities etc etc. And with enough volume, you can actually start charging the universities for the ad space. Just my 2 cents.. All the best! =]
Hi Brian. try with Boostraping. I recommend you the book of Peter Levels (Make-Boostrapper's Handbook)