I am a sales and marketing professional, solely responsible for my company's online brand value creation by way of marketing our service offerings along with final closure of business deals i.e sales or revenue generation. In short, work as a CMO and sales guy.
The company offers business intelligence consultancy to global clients in the form analytics and research services.
Since I have been associated from day 1, when it was a start-up 4 years back, I command respect for whatever I have done all these years.
Owing to little business success, management has decided to recruit couple of professionals based on my years of request to support my effort.
I am thinking of recruiting the following:
1. Lead generation/business development (help with BD Strategy)
2. Content Specialist (help with content Strategy)
3. SEO/adv professional. (help with SEO/adv Strategy)
Pls help me with your experience and correct me if I am wrong in strategy.
I think all three will increase your sales eventually, but I'd go for one at a time. Hire the one that you think is the most necessary right now: do you need to generate new leads? Does your content or sales page require modifications? Do you need to invest more in ads and seo?
With three new resources it will be just one big chaos and you won't have much time for your sales...
I wrote about this in another CFL thread. Here's the link:
It outlines a B2B strategy that is essentially sales enablement. The goal is to find out which companies are interested in what you are doing, and then using cold outreach like Linkedin, Email, Calls, etc to follow up.