I'm working on an idea where the potential market is all consumers who go on vacation; It's a travel related business.
Are there any processes or best practices for narrowing down your total potential market to a target market. So far, I've only come up with starting geographically.
Nidhi, you might want to target a certain price range too... is your idea going to work for everyone across all budgets?
if thats the case, you probably have a winner!! If not, then cater to a range so that its easier to concentrate on your segment.