Best Practices · Consumer

How To Narrow Down Your Target Market?

Nidhi Verma Test Team Lead

January 30th, 2017

I'm working on an idea where the potential market is all consumers who go on vacation; It's a travel related business.

Are there any processes or best practices for narrowing down your total potential market to a target market. So far, I've only come up with starting geographically.

Ashish Kher Product 'X' at Stealth

January 31st, 2017

Nidhi, you might want to target a certain price range too... is your idea going to work for everyone across all budgets?


if thats the case, you probably have a winner!! If not, then cater to a range so that its easier to concentrate on your segment.