Rather than responding individually I'll include all in this post for less notifications.
Power of Less is added to my list of books to read! Thank you for the powerful advice. I will definitely be instilling that philosophy from this point forth. Ex: Month of June is the month of revamping our website and creating stronger CTAs. Thanks again!
Yes, we solve sound unawareness for people with degrading hearing or no hearing at all. I will be contacting potential new consumers directly within the next few months. The repeating until you stop learning is valid, and in that process we will be acquiring customers so its a win win! I've completed the whole udacity course as part of an accelerator program we were involved with last summer. Good content! Thank you.
I've found out the hard way that content/inbound marketing would not be effective at this stage of our startup. Instead, I'll create a basic editorial calendar to keep our social media active and focus on customer acquisition. Thanks for your insight.
We do have a hypothetical of a perfect customer. The problem is the customer base. We have a few so I've decided that customer acquisition via introductions, cold calling, and discovery will be the primary focus. As you said, its all about learning people.
Apologies for not pitching the product in my original post. Our hardware/software team has developed a sound recognition hardware that can alert users on sounds occurring around the home. We're focused on people who are later-deafened, have a hard time hearing or never had hearing to begin with.
How can we make customers work for us without awareness of us in the first place? ;]
I've thought of outsourcing lead generation but our target market is pretty unique as a huge portion of is largely cultural. In addition to that, we don't have a budget for outsourcing a big project.
As I replied to Bill, I should have mentioned this in my original post, but our segment is the hearing loss community. I will be taking a more aggressive approach in discovering those prospects. I like your input on the 1st conversion speaking a lot. Thanks for your post!