Does anyone have any suggestions on how to find and recruit a sales/marketing director at HIMSS 19 ( Healthcare Information and Management Systems Society)?
Hoping to have the opportunity to find some top-notched talent at HIMSS this year, ideally setting meetings before getting there. Thanks for your help!
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Sales: I'd be bringing a potential recruit or two from personal interviews to HIMSS and seeing how well they adapt. Sales is about taking initiative and thinking on your feet. Hire for attitude and acumen, train for skill.
Marketing: You'll need to be more specific about the type of marketing you need. Online direct marketing is different than viral marketing. Both of those are different than event marketing, which is different than advertising. Each of those marketing tasks is approached with a different set of skills. (It's like hiring a programmer - do you need mobile or web or backend or...?)
The first question is whether HIMSS even fosters an environment where people considering a career move might be in attendance. If it does, the organizers probably have a mechanism geared towards connecting with candidates. In this specific instance, HIMSS has its own career fair scheduled during the conference.
While trade shows and conferences are usually a good place to find out what's going on at a company, the people staffing booths and hosting talks are not usually top level decision-makers. They're most often regular salespeople, and once in a while a marketing person. Candidates who are looking for jobs aren't often expecting to find executives who would be able to talk to them about hiring at a director level. And sales/marketing people staffing booths are not director-level for the most part.
Perhaps this event is different in character than others. Personally, as a marketing executive, I would not consider an industry conference among the ways I would find another director level (or higher) job. I'm not saying it can't work, only that it's not even on my radar as a useful option. The person I need to impress is a C-level executive, and I don't expect those to be at most conferences unless they're a speaker and I'm targeting a specific large company that I haven't been able to break through with in other ways.