What is it they say about putting yourself in someone else's shoes?
How many surveys do you fill out? How many do you ignore?
And how often do you find your answer doesn't really fit the question, but you can't tell the researcher what the answer really is so you simply pick one?
Or the survey is too long so you give up mentally half way through?
Or it doesn't seem relevant but you've started so you'll finish?
Hopefully I've made my point - people don't give you accurate data in surveys.
Surveys are a lazy person's way of pretending they've done their research when they really haven't. And they can lead you seriously astray. Why?
Survey respondents are not a representative subset of people as a whole.
They have time on their hands - you've just excluded all the busy people.
They are swayed by the headline - any content marketer can tell you the importance of testing headlines and how different people respond.
They know you well enough to trust your survey. Like you enough to want to help (or are violently opposed and use the survey to vent).
Surveys are thus used by companies trying to show clients they've done research. Or people who want number validation for what they are trying to do.
That may be all you are trying to do here.
But if you want to get real answers, you need to put more effort in.
Work closely enough to see what people do, rather than what they say (believe me - they are usually different). Understand the programmes they are running and how they are relevant/irrelevant to what you are doing (even desk research will help here).
This is more important in the field you are in. This is not a consumer market where millions of people are buying identical products. There isn't really mass data as this isn't an industrial product, but a whole mass of different projects and services for different needs in different communities.