This question is an offshoot from a recent discussion around the same topic: http://members.founderdating.com/discuss/2162/When-should-you-start-a-blog-for-your-startup/
Let us say that we are preparing to launch a startup blog. However, quite a few of us might
test waters with product launches while still having full-time gigs (the
so-called nights-and-weekends entrepreneur). In this situation, it may
not actually be a good idea to use LinkedIn as the blogging platform or share widely in your social media circles. How would one go about publicizing the startup blog then? Are there other ideas?
I understand that a blog on the wild can be stumbled upon by anyone, including folks who one might want to avoid in the first place. The question is more about how to minimize those probabilities.