So here is the drill. We have a software that we have developed that lets say works on a niche type of technology that require a specific platform.
Now we have invested quite a good a mount of effort and funds into getting this product where it is and has grabbed the attention of multiple huge customers and been used by a few.
, We developed it ontop of our own platform which is proving to be difficult to maintain. . and unfortunately since the niche technology that such product is attached to, its not our businesses bread and butter. I am reaching a stage where i can see a specific company operate in this specific niche and have a their own platform which is their main line of business and have the market reach for it but they don't have a fully polished product that could service the corporate sector which our product does. The thing is they are the type of company that don't resell others tech. they have their own platform and developed few applications for different sectors that they sell it.
I want to approach the owner of the company to guage the concept and position the idea of perhaps acquiring the product as I know they can do much better with it than us... However I am not sure whats the right approach to do so. I have his contact details and have him on linked in and we met once before. So reaching him isn't the difficult part. But I dont know him quite well and feel that it may not be right to go to and just spark the idea of an acquisition in an email as it may devalue our proposition... Not sure. Maybe I am wrong and should be quite honest about it?
Any advise will be very much appreciated on how to make this proposition or spark this proposition in good way.