I think that you need to consider the features and transfer them into clear benefits. I reviewed your site and agree with the first comment - security could be a main differentiation. I am not sure speed is really a challenge.
If interested, I could propose some security enhancements to your product that will make it clearly superior in maintaining a secured session (how you handle man in the middle attacks?).
I will also suggest you consider a crowd funding effort as a market test/proof.
Mark is right on.
I would suggest you visit your price - is the price for consumers of $110 for service is really reasonable? To me it seems way too high.
Consider packages, commitments for two year as example, without the purchasing of the device upfront.
Revisit your cost structure...