Real estate · Coworking

How to promote a new Coworking Space?

Perry Stallings Technical Account Manager at Wiser (formerly WisePricer)

April 24th, 2014

I'm currently in the process of opening a new coworking space in SOMA. I've secured the location and furniture but I'm looking for a way promote the space online. Where do people look to find information about coworking space? 

Kate Hiscox

April 24th, 2014

Hi Perry,

I would do things like sponsor Meetup groups that pertain to startups, tech, artists, writers, lawyers, accountants and all the other folks that use shared space. I have a friend with a similar operation and they also found that opening their space up for events attracted attention. They also have a 'class room' that is rented constantly and again gets the word out.

Good luck!

Jeevan Koneru Software Developer

April 24th, 2014

craigslist Maybe advertise at online startup/cofounder/incubator networks.

Josh Bohls Founder at Inkscreen

April 24th, 2014

Why not throw up a website that appears impartial which compares SOMA coworking sites? Usually the SEO on those sites is really strong. Second idea, make friends with all the accelerators in the area. Third idea, join a coworking space cooperative to cross pollinate travelers and provide a higher level of service to your members.

Robert Millar Robert Millar is Owner & Chief Enthusiast at Co-working Space and Q&A Software

August 8th, 2014

Well, thanks to some of the excellent suggestions in this thread, I completed the construction of our new co-working space in Ginza, and we launched to the public last Friday!

You can check it out here : and I've created a community site for the space here : (using my flagship software product, Qhub.)

I'll also be on stage at PCC Social Business Presentations in Tokyo on Tuesday the 12th, presenting on "How to Build Your Own Start-Up in Tokyo", so please do stop by for a drink or a snack if you get the chance.

Wish me luck!

Carlie Urell Director of Client Relations at Zen Windows

April 24th, 2014

Chambers of commerce Facebook entrepreneur groups Sent from my iPhone

John Vasellina Learning & Development and Technology Leader

April 25th, 2014

Hi Perry, 

I'm an entrepreneur on nights and weekends, and am also employed by a small company. The company I'm working for literally just rented an office in SOMA (San Francisco, CA) yesterday at a Co-Working space. I had been looking at hotdesks at these types of co-working spaces for myself as an entrepreneur for several months, and spent the last few weeks searching for private offices for my day job.  I found the following channels to be most helpful, effective, etc:

  • Online "Office Space" Marketplaces - This was really helpful when operating as an individual entrepreneur looking to "try before I buy", as well as in my role as an employee looking to find a company office quickly. The most memorable sites I used were: and
  • Facebook/LinkedIn Ads: As I recall, certain large name co-working spaces caught my attention on these platforms.
  • Conference Booth - I connected with the sales person/community manager of the co-working company that we actually went with at their booth at a conference I attended titled "OfficeOptional" this past Tuesday. This may have just been coincidence, but it was indeed nice to be able to speak with a real person. 
  • Word of Mouth - We toured a couple of places simply because I had friends that rent space at the location. In general, this group of places did not show up in other places.
  • Search Engine/Craigslist  - I searched google and craigslist, but found them the least useful in this instance unless I knew the name of the space I was trying to find first. Between the two platforms, I found google to be more helpful in this instance.

I hope this helps and good luck with your endeavor!


Jarred Hardman

April 27th, 2014

Try getting a link on this site:

Mark Neild Empowering quietly creative people to prosper through innovative yet authentic and engaging business models

April 28th, 2014

Hi Perry
We are looking to do the same thing in Reading UK.  We got most interest from a meetup , but will be marketing via local voluntary action groups - do not forget social startups. - plus the local colleges.


May 14th, 2014

Hi Perry,

All of the coworking spaces I've worked at had a lot of luck getting their name out there by hosting hackathons and/or large meetups.  Depending on the size of your space, try hosting the next or something of the sort.  

Robert Millar Robert Millar is Owner & Chief Enthusiast at Co-working Space and Q&A Software

May 16th, 2014

I'm looking to do the very same thing in a building I own in Ginza, Japan. So I'll be watching this thread closely!