I am a Co Founder of UX Design and Software delivery company and I am looking for some advice and inspiration on how to go from 1 to 10 in terms of generating new clientele. We have been in the business for 3 years now and have delivered about 10 - 12 products, but now we are looking at generating more clients per year. Any advice will be highly appreciated.
Great Ved, I think before I could provide advice, I will like to know what approach you've tried in the past?
Ved - It sounds like you have one client so far. If that is true, I recommend that before you try to scale to more clients (and people and expense, etc.) you act more like a startup than a scaleup. That is, do Customer Discovery, see if what you have built so far has a wider appeal. That is, as an example, you will do these things like this first:
Ideas on what to think about -
How does the customer do their job today? What struggles are they experiencing in getting the job done? How do you solve those today? Review what you have heard
Goal - When truly empathetic and learned, you can draw the day in the life of a customer on a white board
I recommend reading Lean Customer Development, stuff from Ash Maurya or similar books to help you with the process. There are also some good YT videos.
If you’re talking about acquiring new clients then it’s product marketing, marketing and sales you need to develop a plan for. your plan will cover everything from value proposition creation and CRO, to Content Marketing and SEO.
What is the number of your current team?