Hi. I have lots of ideas how to do so, but I do get paid for such advice. That said here are a few insights:
- Services vendors are important relationships for companies, with high "intangibles" versus product businesses. Products are finite, they do what they do and that's it. But even in product businesses, particularly in B2B, one finds that the human connection and framing of a narrative is more important to the buying experience than features. So, first things first, your "Point of View" is everything in a services business. "Power positioning" it so that once clients self-select for your narrative/framing of the need/issue/problem/opportunity means you win is the way to differentiation.
- Standing out means that you are connecting with influencers/thought leaders/prospects in your industry. If social media is effective in your business - meaning the people you need to reach are active on social media - then amplifying on those platforms is called for. If not, other methods are called for. But what is true in any scenario is that you want to create "pull" rather than the more conventional "push" model so demand comes at you versus having to "generate" demand.
- Your website messaging is weak. I went to your site, and what relevant messaging is there is all about what you do. I had to dig into a sub-section and scroll down to find out that you actually do things like optimize where a seam should be on a reclining chair to reduce materials costs. Messaging should be all about the customer and their issues. My guess is that if you are doing promotion that includes a visit to your website as part of "conversion", your website is a falloff in the conversion chain.
The real truth is you can't just "wing it" when it comes to sales and marketing. "Growth hacking" and "hustling" are just click bait for people looking for short cuts. Growing your business will entail doing two things well. 1. Engaging the right people 2. Delivering value that is relevant and differentiating to them in each interaction. If you start there, I'm sure you will get better results than you are currently getting.