1. Get a cyber security expert or team which can build solutions and understand whats are real threats
2. Cyber security can deliver value at different levels- to companies as solution provider. And to retail users in terms of protection at level of Home network, PC, Mobile or even at App levels.
1. How do I farm apples?
2. What is an apple and what can people do with it?
Depends, man. There are a lot of stuff that a cyber security company can do. You can offer SOC, vulnerability assessment, secure code review, consulting and so on. If you never work with some of these things before, please, don't start a cyber security company. You need to know a lot to gain contracts, because you will work with a lot of sensitive information, takes time to a company trust in your company to contract this kind of services.
well first thing first you need to go to rsa san francisco thaths the cyber security conference of the year then network with people all ready doing it and ask for advice