We have recently brought to market a mobile device charging and connectivity product targeted at the hospitality industry. Our design allows for cost reductions/efficiencies over alternatives, improved guest experience/reviews, branding loyalty, andincreased revenue. In short, measureable and significant contributions to the bottom line with reduced effort required over the current.
Our initialthought was to target the obvious hard value proposition mentioned aboveto hotel brands and hotel owners. Strangely, even though they are shown significant real monetary value with little to no effort they don't seem to care much.
Recently we started to change our approach and emphasize one other quality...our product is beautiful. This has caused tremendous interest - the emotional response winning over the hard value proposition. Notwithstanding we are now compelled to come up with value pricing based on appearance in a B2B world.
Any thoughts on valuing/pricing for appearance?