Advertising · Mobile advertising

How Will Mobile Ad-blocking change things?


October 10th, 2015

Apple recently announced that its new OS will allow users to install software that blocks banner ads from appearing on the mobile web. Given how popular Adblock plugins are, I’ve been thinking about how this will change things, especially for publishers. Will it just mean more ads that aren’t blocked by ad blockers - native, pre-roll, etc.? Will all publishers have to create apps (aren’t they anyway)? Is this a move by apple to help their new Apple News app?

Michael Forney Strategic Management, Business Intel and Marketing Expert & Consultant

October 11th, 2015

If adopted, mobile ad blocking will provide consumers more protection and control in terms of their privacy.  However, both Google and Apple make too much money to allow ad blockers on mobile without a lot of thought and planning.  In the interim, any maybe for the long term, well planned inbound campaigns and great content will rule the day with responsible and well managed brands.


October 11th, 2015

Hi Veronica,

It's important that we will separate mobile ad blocking from web ad blocking.

Mobile ad blocking was never even close to the web when it comes to advertising value.
Mobile enjoys more from its user value and when we are talking about apps worth in most cases we calculate its user base with its user quality.

Down to business now, because of mobile has its limits when it comes to advertising (small screen...) so I don't think it will harm the mobile publishers that much specially that the big publishers have already their own app with stable user base.

BTW, Adblock and ABP also block pre-rolls and any native ad.

Thomas Sutrina Inventor at Retired Pursue Personal interrests and family

October 10th, 2015

Advertising pays for the content or the site so we all expect some advertising.  Stop advertising and you end the content.  So a balance is needed.  The reason that the ad blocker exist is that advertisers have a different level of ads to content then users.  Ad blockers should send a signal to the advertisers.

Tom Stearns Marketing and Sales Strategy, Content Strategy, Sales Development

October 10th, 2015

Hi Victoria,
I wrote a post about this topic earlier this week. Here's my opinion if you're interested.

Joanan Hernandez CEO & Founder at Mollejuo

October 14th, 2015

From our point of view, advertisers should embrace on new mediums. Adblocking is just going to grow, weather we like it or not. The consequences of this growing are unpredictable.

Many musicians hated the record companies and vowed for their disappearance. This happened, not being a musicians became harder. So, for many users, be careful what you wish for. For adblocking, content might have a big negative impact. We'll see.