Content marketing · Marketing

How will public relations and marketing collaborate to create content in the future?

Porfirio Partida Developer at Nearsoft

May 15th, 2015

I’ve noticed a big push to get all hands on deck when it comes to content creation. In particular, a joint team of marketing and PR to create a dynamic/well-rounded content creation task-force within a company. Is this sort of interaction efficient? Or might it do more harm than good when two different groups come together to create market-worthy content? 

Marc Duke CMO in a box giving marketing support to start ups

May 15th, 2015

PR is a subset of marketing it's just that SEO and content creation have landed right in the middle of the mix and adding user generated content and social means that collaboration and conversation are key. 

David Neff Digital Strategy Manager at PwC

May 15th, 2015

I would also add to this conversation. "What the trackable value of PR? What's the ROI?" Thanks, Thanks, David J. Neff @daveiam on Twitter

David Friedman Co-founder and Managing Director, C-Level Partners | Interim Executive | Investor | Board Member

May 15th, 2015

I like Marc's answer and agree PR is normally a subset of the broader "Big M" marketing.  That said, i like the concept of have a content creation team with ONE assigned leader from a marketing or communications discipline.   Depending on the business, you might include PR, Customer service, Sales (because they have to use the content in some way), engineering/technology/innovatoin, and digital marketing (because they will be listening posts to all social media.)

Good luck.

david