Marketing

How would you market sale of cheap undeveloped land in US?

Boris Tkachev Empowering Business - Customer Communication Via SMS

May 4th, 2016

I was asked to do some marketing for company that sells undeveloped land in US, its a cheap land starting from 5K and up. From what i understand, company doesn't know who the ideal customer is, but who ever buys, buys it as an investment, aka, better then saving account can afford.

To me this is a somewhat unique business where i didnt do marketing before. I am still not sure who are the best customers are.

Can anyone advice on ideas of how to market these lands? Or maybe ideas on who to target?


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Kevin Benz Principal at i-Media Strategies

May 5th, 2016

I don't think any of these suggestions answer your question. You must start by thoroughly developing a message that creates trust in the company brand. Then, analyze the locations and amenities of each region and develop regional positioning and support messaging for each region. The best land catalogs are now online featuring 360 degree video and details of amenities so you will need to build a website. Finally, you need a megaphone to get the message out. Given the unique nature of this enterprise (and assuming it is indeed legal), I suggest regional and local news media would have interest in the topic. I'm happy to consult on this if you'd like, feel free to contact me.

Jose MBA Journalist Super-connector PR/Marketing Leader Quadrant Two PR LLC & EVECAIN Network Founder Business Adviser

May 4th, 2016

Sell it to Medical Marijuana cultivators

Thomas Kaled Business Development Consultant @ thomas.kaled@gmail.com

May 4th, 2016

Does the land include mineral rights?

Elise Krentzel

May 4th, 2016

Hi there,
Before ever going into this sort of business you ought to carefully assess whether the company is legal. So many of these short fall businesses are just there for grabbing the $$ out of ill informed customers who eventually get ripped off because they've purchased bogus land or land that can never be developed. Many of these businesses are scams, even when "backed" by local banks.
Buyer beware is all I can say.

Susan Angel The Bunk Haus OTR

May 5th, 2016

Hi Boris, the Tiny House Community of folks are now looking for affordable land for their small houses. The regulations are getting better to build sustainable communities in certain towns/cities ...making small affordable homes easier to buy and live. you can find the states and cities moving in this direction on the American Tiny House Association website. You can also contact me directly since I have been working in this arena for a couple years now.

Boris Tkachev Empowering Business - Customer Communication Via SMS

May 4th, 2016

Land is throughout the United States, i believe they hold around 1000 listings.

Wolfgang Tweraser CEO at Tweraser Group of Companies

May 5th, 2016

I think some of our answers should help Boris :) first you have to do your due diligence on the properties, create a data base /inventory and than you promote them to potential buyers. I am also in the commercial real estate business for nearly 15 years and to have all the info available first is important !

Boris Tkachev Empowering Business - Customer Communication Via SMS

May 5th, 2016

Thank you for your all response. Yes the business is legal, and there are few on the market that does the same thing, such as landcentral.com landwatch and some others.  

From what i heard from talking to the business owner, I think the first idea of purchasing the land, from customers perspective, is to make an investment, alternative to the savings account.  Having spend 5K on the land, that is recorded on your name and resides in one of the 50 states, is for some, a better alternative then to keep 5K in savings account.  


fred johnson --

May 4th, 2016

Where is the land located?

Jim Dorman VP Business Development at Advantage Sintered Metals & Contact Technologies Inc.

May 4th, 2016

Boris, The answers lays in the location of the land to a great extent. The value of land is based on supply and demand obviously. Demand is based on intrinsic factors like proximity to population bases, transportation availability, natural resources available and access thereto, as well as the beautiful view factors and governmental regualtions effecting its use. Start there and see what you find out.