I was asked to do some marketing for company that sells undeveloped land in US, its a cheap land starting from 5K and up. From what i understand, company doesn't know who the ideal customer is, but who ever buys, buys it as an investment, aka, better then saving account can afford.
To me this is a somewhat unique business where i didnt do marketing before. I am still not sure who are the best customers are.
Can anyone advice on ideas of how to market these lands? Or maybe ideas on who to target?