I found this to be an interesting article about selling yourself, the entrepreneur, rather than your product.

Mark Piekny Engineer, Consultant & Entrepreneur

April 9th, 2013

A great idea is 1% of the work. Execution is the other 99%. In this course, we’ll teach you how to conduct market analysis, create an MVP and pivot (if needed), launch your business, survey customers, iterate your product/service based on feedback, and gain traction quickly.