Advertising · Marketing Strategy

I have built my eCommerce website and I am skilled in the industry that I am building a business in. . How should I go about marketing my online store?

Dylan Yanovsky Founder of The Sarm Market, San Jose State University computer science student

Last updated on January 12th, 2021

Instagram, Facebook, and Tik tok do not allow me to post ads because my products are chemicals, this has been a huge obstacle.

I also need to figure out a way to gain a strategic sales partner.


My website is sarmmarket.com

Prashanthi Kolluru Founder & CEO of KloudPortal - Digital Marketing Agency

January 12th, 2021

Hello Dylan,

Congratulations on launching your e-commerce website.

I had a chance to go through it.


In the era of digital transformation, i am sure you are in the right direction of bringing your business online. However, social media platforms like FB, Insta have their own limitations in allowing you to run the ads.


May be you want to start with building an organic traffic to your website by following SEO techniques, so it ranks you on Google when people search for your products.


Having an explicit mention of "Chemicals - For Research Purpose Only" on the Website, could make it clear for your website visitors.


Dylan Yanovsky Founder of The Sarm Market, San Jose State University computer science student

Last updated on January 12th, 2021

My website is sarmmarket.com

Amy Zwagerman Founder, The Launch Box

January 12th, 2021

It sounds to me like you operate in a specialized industry and suggest you do some work to create a customer personna(s) and look to trade shows / trade magazines for driving awareness and trade organizations for partnership opportunities. Additionally, if the industry is heavily regulated as your question implies, you should also research the laws surrounding how you can advertise and promote your products so you can align your customer acquisition strategies accordingly.

Geo Scripcariu CEO of Space Hub (www.spacehub.ro), professional coach, former PR Director with Booz Allen Hamilton

January 12th, 2021

I could help you.

Eder Holguin CEO OneQube I Serial Entrepreneur I Digital Sales and Marketing Expert

January 12th, 2021

I think the first step is to build a solid content marketing strategy highlighting the benefits of your product. Build some solid customer personas and aim at answering the top problems/questions your potential buyers are looking to solve/answer. Once you have identified those pain points, build content around it, and use content distribution and native platforms to distribute and amplify that content. That should give you some brand visibility while you continue to tweak your marketing process.

Paul Garcia marketing exec & business advisor

Last updated on January 12th, 2021

Well, you started completely backwards. You built your product/service without validating your marketing strategy first. If you had done your primary research, you would have identified where your future customers are, where you needed to be to reach them, what would draw their attention, how much they would pay under which conditions, what amount of effort it would be to persuade them to purchase (advertise), and which channels would deliver the most customers.


Just putting something on the internet makes no sense if it's not where people shop, where you can reach them, or where they're looking to buy your type of product. Chemicals? People who buy lots of chemicals are still using paper catalogs, talking to sales reps, and using the telephone. Why would they change to e-commerce when the system they're using still works? And what makes you think they're trying to find chemicals on social media of all places? Businesses don't shop on social media for the most part.


At this point all is not lost. I say that because I'm guessing that you built this web site yourself and all your losing is time and maybe a small hosting fee. But you probably need to start over completely, learn about your audience, and build a business that fits into the way they work, not the way you wish they would work.


Step 1 is to write a list of all the assumptions you have made. Everything about your future customers, the industry, the problem you're solving, etc. Step 2 is testing each and every one of those assumptions individually to determine which are correct and which need adjustment. This sets a foundation for the space in which your business might exist successfully. I can think of at least 60 assumptions I am guessing you made, probably more. If your list is any shorter, keep thinking and writing them down.


In any business, marketing strategy validation needs to come first, before building anything, unless you want to waste time, money, and effort going in the wrong directions.


Now that I looked at your web site, I see you're not selling chemicals, you're selling mostly what are considered to likely fall into the drug category. The products you are selling, at least one of them is a named investigational drug not approved by the FDA. The way your site is set up today and the regulations around those products, I'd give you about 2-3 months before you get a warning letter from FDA demanding you stop selling products immediately, maybe even a visit from law enforcement to seize your product. Be extremely careful, and talk to a lawyer immediately about the risks you are already taking, especially if you have sold any product to anyone.