I have an idea and a vision to create customizable coffee and shake. tI am based in India. Need some information whether should start from ground by setting up a vendor stall or not and about getting funding? What would be the right target market for the same?
I am working in this industry for so many years and it's getting harder and harder for newbies to penetrate the market and compete with the big chains like Starbucks, Costa, or whatever coffee chains you have in your area. If you don't have experience in this industry, better to do something else with the money you'd like to invest or pay for consultation with a professional in this industry who can explain you all the challenges, but also the rewards in this type of business. Better to loose a few bucks to consult someone than thousands. It's a lot to discuss, but I agree with the previous abswers: you need to give us more details if you want a better answer. Good luck!
Your question could have many answers. But first, what kind of cafe? What kind of food? What experience do you have? What capital do you have versus what you want to raise? This is my business. I put together restaurants and cafes for clients. I work all wound the world. But your question of to vague for a reliable answer.
I do not get why people do not read your post.. one says he has no idea where you are when you SAY INDIA... next. someone says you are going to compete with Starbucks .. when you do not even mention what the details of the project are other than a CAFE... (no mention coffee)... WOW.. reading seems to be an issue... good luck
A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee, related coffee drinks (latte, cappuccino, espresso), and – depending on country – other drinks including alcoholic. Some coffeehouses may serve cold drinks such as iced coffee and iced tea; in continental Europe, cafés serve alcoholic drinks. A coffeehouse may also serve some type of food, such as light snacks, muffins or pastries. Coffeehouses range from owner-operated small businesses to large multinational corporations.
if you prefer a coffee shop, look for a suitable location. For example, a business center or a place where there are many offices. It's a public place, you know. And the business center itself should be in demand. Location is what you need after everything else.
According the the 5 principle for successful entrepreneurs you should start setting up a vendor stall. Principle 2 says:
2) Affordable loss principle
It is often said that real entrepreneurs take big economic risks in order to win big - or lose big, but the most successful entrepreneurs limit risks by understanding what they can afford to lose at each step, instead of seeking large all-or- nothing opportunities.Instead of borrowing money to produce 10 products at a time they produce one product, start selling, earn money and then produce product number two
Have you given any thought to mobile or cart based business model?
Having successfully run cafes in the past I can tell you the three most important factors are:- Position, Position and Position.
If you are located where you have potential clients passing by every day some are bound to come in and provided you offer good service, quality products and competitive prices people will use you and then recommend you.
If you are in a back or side street or off the beat where people are not passing by you have to spend a lot of money drawing people to you. All that comes off your bottom line, so the less you have to spend gaining people to visit you the better.
To really fully answer your question you need to provide a bit more details to get a proper answer. Example you have not listed where you are in the world? Do you currently have any business background or experience in managing coffee business? What skills if any do you have already that can be able to translate over into helping you be trusted by an investor. Do you have a business plan-model to share so you can encourage business taking a risk on investing with you?