Company Naming

I need an excellent affordable naming specialist. Any recommendations?

Kristin Thomas On a mission to redefine the future of professional storytelling. Seeking design visionary & CTO

Last updated on June 7th, 2019

I am finalizing the name for a professional platform and need a really brilliant person/company to help me finalize the name. Please help. Thank you!!

Daniel Racowsky Entrepreneur focused on value

January 3rd, 2019

You're probably overthinking it. If you're solving a real problem that people need your solution to solve, the name shouldn't matter all that much. That said, I usually focus on names that are:

  • Short and pithy
  • Resonate with the customer (think about the vocabulary they use in your industry)
  • Good enough to ship your product. It may turn out there's less demand than you hoped for.

Long story short, make a decision and ship it. Adjust later once you've validated genuine demand.

Dom DaFonte I build products and see if they stick.

January 11th, 2019

When google first came out I thought it was the dumbest name out there and thought it would die a miserable death to yahoo (whose name is also nonsensical). Others name themselves after the owner’s name and still became a success (huffington post, JP Morgan, Johnson & Johnson). I recommend not spending the money on naming unless you have a large budget (I assume you don’t if affordable is more important than quality). If you have a team creative enough to build your product, make it a fun team exercise to think up names for the products. At the end of the day you will realize that the products name is less important than the quality of the product you are offering and the story behind the name.

Paul Garcia marketing exec & business coach

December 27th, 2018

Ultimately the naming is an opinion game. And while there are people who can help you test names to find one that resonates well, hanging everything on the name of your company may be too much pressure.

Today many companies use expensive software to generate names. Others name products in predictable ways because you'll think of their other products.

If you understand the principles behind an easy to remember and thought inspiring name, you can probably do the job yourself. You may not trust your instincts. Your matching domain name may not be available online. But you can still do the choosing.

And if you absolutely want someone else to take responsibility for the elements of and consequences of choosing a name, email me directly and I will give you contact information for the one person I have ever had enough trust in understanding the effects for the future of my business besides myself.

Michael Forney Strategic Management, Business Intel and Marketing Expert & Consultant

January 9th, 2019

I recommend using a name that is meaningful to you. By doing so it allows you to tell your story, and how you chose the name, in a manner that will resonate with future customers, create a connection, and make you more memorable.

Dane Madsen Organizational and Operational Strategy Consultant

January 4th, 2019

You need a branding agency or consultant. You are too close to the product, apparently, and they specialize in not being too close. I have used JuiceGroup.ca in Vancouver for 15 years on many projects. They are brilliant.

Dat Pham Looking for a Tech Co-founder for a new health tech platform. Entrepreneur from Vietnam

January 10th, 2019

My business partner is a naming specialist. You’ll be surprised at how important naming is, especially in the long run.