I currently see a lot of (smaller / local) web shops being purchased - so it gets me inspired to write blog about it. Any tips welcome!
How do you valuate a e-commerce retail shop? What are the differences between shops with physical products or digital products / services? How do you valuate a customer base, give that most of the smaller shops have a rather small customer base (5,000 - 100,000 customers). What's the worth of infrastructure and inventory?
Thus, apart from the books. How do you do the due diligence of an e-commerce business?