Data and Analytics · Trust

I Want to Deeply Understand Consumers Data Trust

Amber Pollard Kati.io Founder

Last updated on June 10th, 2018

What data are consumers generally okay with a company having vs. not?

How does the user agreement "transaction" affect their trust?

What signals to users that their data is safe?

What are the perceptual trade-offs between benefit and data?

What transactional models of "levels of their personal data" do consumers hold?


I'd like to achieve a "mini-PHD" on this topic. Please let me know what classes, sites, experts, books and/or papers you might recommend.


Thank you!!