The startup is OnDemandChefs.com, it's young, only 6 months old. We created it while being students at MIT, and we were able to get brand recognition and a positive cash flow in the short period. We wish we could scale it, but we have another startup that needs our full attention. We are willing to sell the brand name, domain, positive business model, and algorithms to run the operation of the business.
Checked your website, nice work! Advice is easy, but if you want to exit, shouldn't you be looking at any one of the 5 forces?
Also a celebrity/high net worth chef could be a decent target in my opinion.
Don't sell it. Make it even better and more profitable. Sell it for much more in the future. Most start-ups fail. You have the good fortune of designing a winner - right off the bat. Don't take that for granted. Most entrepreneurs would love to have a success like yours. As much you wish to re-assign your energies to the other project, there is no guarantee that it will be a winner. Keep both - work on both. As a winner, OnDemandChefs.com will continue to serve as a calling card to investors for any future projects. Investors like winners. Opportunities like this don't come along often.
Nice! How much are you selling it for? You should first post it on Craigslist in the business section in all the major cities like Seattle, New York, LA, etc.. Just to see kind of feed back you get. Shoot me an email or a message. Id like to see the details myself also please. I Have tips and buyers always looking to buy businesses.
All the best and thanks for posting!