I just developed my product , but I have no capital to test my product in market ....so can I find ay investor for it or if yes then "how".... And what should be my next step if I can not find any investor to get funding to test my product in the market !....then what should I do ? ....what should be my next step ?
Before you go looking for any investors, especially if you're still at the idea stage, you'd profit a lot by going out and asking your future clients whether they'd be ready to buy your idea product/service.
You'll probably profit from it twice:
1) getting a better knowledge of which characteristics of your idea are actually incite people to open their checkbooks
2) when you'll be meeting the investors, show them the proof from the field that your idea actually has buyers, as this will be the first proof the investor will be looking for
Angel investors can be a difficult lot. I know because I am one and what you want to do is really tough. Most early investors do not want to fund your salary while you tinker around. We want invest in specific things to launch/grow a product.
What we look for in very early stage "idea" ventures is a prototype of your product, a killer business plan, validation from real customers that you solve a real business problem and that they would pay for it, something special about the product that the guy down the street could do just as easily, and proof that you can deliver a real company that will make me money. Plus, I'll want to see if you have significant skin in the game, meaning investment you've made ($ not just time).
So, without those, I probably won't even talk with you. If you've made investors a lot of money in the past, then you've got a shot with the things I listed. If you have a product, start small and local finding potential customers to try out the product and sell some. Once you have revenue along with a great business plan, then start raising money.
if you really believe your product is great, use your IRA, home equity, etc. to fund finishing the product and selling to the first customers. Then you will be in a much better position to find investors.
The answer to this may depend on the type of business model you have. In some cases, your answer may be sponsors and partners instead of investors at the early stage.
Bootstrap? If not, you can simply try it with people you think has capital. Or perhaps ask for partners/co-founders. It's better to team up than tread water alone.
1. Ask people in your circle to fund your project. Perhaps, you can coax them to invest by selling them the product.
2. Find reliable partners (If you're alone in that start up project then find co-founders)
You need to think like an investor.
There are 100's of others with ideas, and no capital.
What makes your idea profitable ?
If you can not answer that for your self, how is anyone else. ( i.e. investors)
There are also thieves out there looking to get investors money without delivering anything.
Why are you any better then a thief ?
Investors need to know that your idea will make money for them,
and they would like to make money as soon as possible.
Is your idea ready to be marketed, or are you still in development ?
You'll do much better raising money if you can show investors some traction in terms of market interest, prototypes, and sales. To get this, you will need to bootstrap by finding some people to work with you in exchange for equity. Next to cash, equity is the best compensation tool for an early-stage startup.
To make sure you are allocating equity properly and protecting yourself from potential problems, you will want to use the Slicing Pie model. Slicing Pie is a formula that ensures each participant gets exactly what they deserve. It is used all over the world and is the most logical and fair way to split equity--by far. Without Slicing Pie you will be laying a foundation for future equity disputes.
You can learn all about it at SlicingPie.com
Validate, validate, validate and then validate again. Make sure your idea has an audience that will be willing to pay for your product. Bootstrap with an MVC (As high fidelity and true to life as possible) to help validate and show investors something tangible. Most important, make sure there is a demand for your idea in some form outside of you thinking it's a great idea. I wasted far too much time spinning my wheels building a product without knowing if anyone would be willing to pay for it.
If you are building this product by yourself, it's even harder to get funded from investors. They usually invest in a team that has a great product with large market potential and possible some tractions at the early stage.
They also look at your track record eg who is your team and your background, have you done any startup before, do you have what it takes to build a next successful startup company, and etc. The best way to know if investors are willing to buy into your idea is to contact and pitch them. Within 15 minutes or so they will tell you if they are interested in your product or not.
If your product is web, mobile, or IoTs related, you can do some basic product market fit testings on your own with minimal cost using landing page, google or facebook ads campaign and etc.
Most Idea People will never find Investors unless they have a house to mortgage and enough income to satisfy a Bank. Most Investors dont bother with idea people,they invest with Creditable Financial Institutions that have a successful track record of producing dividends for them professionally. Most information about investors is hype created by Angel Funding Websites who started the Angel Investors hype in order to stave off the demise of their own endeavours,whilst inventing stories of Angel Investors being falling over backwards to get in to read their clients pitches. Disillusionment is the real world talking,and getting lucky is something that staves off that status que.