If we are all selling who's buying?
Entrepreneurship is not as easy as some make it out to be. In fact unless you've reached the point where you've looked at your business and thought 'Why did I get into this?' and then convinced yourself to push through regardless... then I don't think you've come full circle. We're all generating great ideas, we all think our platforms are truly ground-breaking and that the key is to provide a service like no other... However if we're all selling - who's buying? What is the value added by your service and are people willing to ascribe a monetary value to it? Do they key into your platform because they are compelled, perhaps it makes them feel cool or simply because it's a one-off side-service to another platform? What service would YOU pay for and why?
I quote from above "We're all generating great ideas, we all think our platforms are truly ground-breaking and that the key is to provide a service like no other . " Every business that has started has an outcome or a destination that they would want to reach and provide their services or the product to their target audience and crowd . Having said so , whether its a B2B or B2C important to know who is going to use your product . They would buy it .
Once you know who your target market is , then the value you add comes second and how differently and precise it fits them according to their requirements .
At times they are compelled to it to key into your platform but that becomes temporary when they realise what is better in store for them . Selling is the main nerve here , but how tactfully is it done is important . Entrepreneurship is not easy i agree with you but innovation is the key at all times so that you don't get the feeling of "why did I get into this?" . Making smaller missions and regular intervals make it easier to achieve and gain that happiness that motivates you to start the next with enthusiasm . This way you wouldn't get that feeling and it helps on a longer run .