Startups · Entrepreneurship

If you had to name one metric to measure startup success what would that be?

alok verma Software Engineer at Software Company

September 15th, 2016

Regardless of the stage, the sector, or location.
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Rafael Lamardo Founder CEO at Brained, MSc

September 15th, 2016

Traction

Roee Reshef Founder & CEO at PickaJoy

September 15th, 2016

People! the team is the #1 by far from all the rest.

Sourav Mukherjee Asst. Vice President - IT Compliance (GE Program)

September 15th, 2016

Ticket size per customer or order

David Brown Founder/Chairman at Live Functions Inc.

September 15th, 2016

For a SAAS.. Churn rate.

David Austin Relentless problem solver and innovator.

September 15th, 2016

Conversions

Sam McAfee Building Popup Incubators for Corporate Innovation Programs

September 15th, 2016

It doesn't work that way.

In Lean Analytics, they talk about phases Empathy, Stickiness, Growth. Each phase requires a different metrics emphasis. Revenue doesn't make sense if you can't acquire customers. Referral metrics doesn't matter if you can't retain them. And so forth.

I like to merge "Pirate" metrics (AARRR) with the Lean Analytics phases thusly:

Empathy: Acquisition, Activation - Test with landing page conversions.
Stickiness: Activation, Retention - Test with weekly / monthly active use.
Growth: Referral - Test with shares, referrals, etc. (and is your CAC going down?)

Sorry to be blunt, but assuming there is a single metric that could matter regardless of stage is a misunderstanding of the use of metrics.