The Pet Vertical is one of the fastest growing sectors at retail, E-tail and catalogue. There are approx. 25 plus key North America Pet retailers, franchises and even more e-tailers. There are also a good number of Distributors who take product into retailers from small to large. There are also a number of Pet Trade Shows to attend and exhibit and areas there to feature new product showcasing. Start with either targeting these retailers and going direct or hire Master Rep/Distributor Groups to get feedback on the product viability and interest. Before that happens, ensure the price points are workable and make recommendations as to where in the store the product should be placed. Do your homework as buyers and category managers are inundated with so called latest and greatest products and new vendors.