Business Development · Luxury

I'm looking to create my luxury brand with eco-friendly leather.What is the process for creating a non-existent material?

Florian Martinez Student at EM Lyon Business School in the MSc in Management European Triple Degree

July 14th, 2020

I'm looking to create my luxury brand with eco-friendly leather. The problem is that I don't know where to start. What is the process for creating a non-existent material?

Florian Martinez Student at EM Lyon Business School in the MSc in Management European Triple Degree

July 15th, 2020

Rajay,

Don't worry, I always do thorough research. The pineapple (pinatex) leather you're talking about is very well known, but there are others. And all of them work very well. The goal is to create a new one and use it to make bags made in France.

Carole Murphy Founder: Purse for the People

July 15th, 2020

Florian I'm very interested in this subject. I have a few questions for you. 1. Why do you not want to use exsisting vegan leathers out there. 2. What would be different about your alt. leather? 3. Lux. Brand?? would the alt. leather be your product or would you be using the alt. leather to create consumer goods, ie who is your customer? Is it BtoB or BtoC

Also how are you defining eco-leather? Is it Vegan too or just eco? Is it plastics free? How will you finace this? Are you bootstrapping? If you need money who are your investors? A complete market analysis and business plan is needed of course based on the answers to the above questions. I believe your material already exsists..... maybe the current alt. leathers are slightly different than the one you have in mind but I agree with Rajay, begin with researching those products already out there, Get some financial backing if needed and hire material development team. I believe there is great demand for alt. leather.

Dave Lampton Full-Stack Web/Internet Engineer w/ 23 yrs exp.

July 15th, 2020

I agree with Rajay. Material Science is a large and growing field. Creating new materials is exactly what they do.

Rajay Kumar MIT grad scientist working on FlypCard social app

July 15th, 2020

There's already pineapple leather. https://www.adimay.com/2019/07/the-rise-of-non-plastic-non-animal-leather/#:~:text=Pineapple%2Dbased%20leather%20(Pinatex),from%20the%20pineapple%20harvesting%20process.


My advice: Find a quick path to an MVP using readily available solutions. Get in the habit of doing thorough research.

Florian Martinez Student at EM Lyon Business School in the MSc in Management European Triple Degree

July 15th, 2020

Micah,

my question is actually what is the process of creating a non-existent product ?

Rajay Kumar MIT grad scientist working on FlypCard social app

July 15th, 2020

I see. Then you'll need to read research papers or hire a materials scientist specializing in textiles or durable materials.

Micah Stevens Software/Hardware Engineer

July 14th, 2020

  1. Collect underpants
  2. ??
  3. Profit!

.. okay, I'm being snarky. Sorry. But if it really doesn't exist, you have to make it. If someone knew how to do that, maybe you can buy it from them, but by definition it doesn't exist.


So how do you make it? Find someone that knows about leather, figure out exactly what eco-friendly means, and see if there's something that fits?


I guess I don't understand the question. It seems very simplistic.