Investors · Edtech

Imagine K12 vs. 4.0 Schools?

Natalie Balt Cofounder/CTO at CrewUp

November 10th, 2015

Currently looking for great investors for my EduTech startup that is mostly focused on providing curriculum resources for teachers & students. I am struggling between Imagine K12 and 4.0 Schools. What’s the difference between the two? Also, what has been other’s experience using them as an incubator?


Deborah Chang

November 10th, 2015

ImagineK12 and 4.0 Schools are complementary incubators/accelerators, not competitive. Quite a few companies have gone from 4.0 Schools Launch to ImagineK12. Some of the differences are:

4.0 Schools is pre-accelerator. It is a non-profit that provides capital, coaching, and connections and takes no equity. They focus on helping you refine your problem statement and solution hypothesis. As a three month program, only one month is in-person in NYC or in New Orleans.

ImagineK12 is an edtech focused accelerator. It provides capital, coaching, and connections in exchange for equity. Enter ImagineK12 only after you have a Minimum Viable Product and some market validation. Their focus is to help you find product-market fit and build an investment strategy.

Kevin McFarland Co-Founder & CFO/COO at Formative

November 18th, 2015

Having gone through both programs, I can say without a doubt that they were both amazing and worth the time (and equity in Imagine K12's case).

As with any accelerator/incubator, you need to match your goals and the stage of your company with the program itself.  Deborah describes the differences perfectly.  From our experiences:

4.0 Schools was great for us when we were in ideation phase and needed to do a lot of customer development.  We had a small amount of product built and even had to step backward to focus on what our customers needed instead of the product itself.  It also started out deeper dive into knowledge of education and the ed-tech space.

Imagine K12 was perfect for our stage when we were just starting to get some traction, had the product a bit more flushed out, and needed to take our company to the next step. With it's YC style (and connections) it really lets you learn how to speed up your internal and external growth from the best people possible.

We were able to raise investment off the proof-points we obtained during and immediately after each program.  Again, if the stage of your company is appropriate, either program is great.

Kaitlyn Trabucco Co-founder at Educents

November 10th, 2015

We were part of ImagineK12 and it was the best decision we ever made. Tim and Geoff are incredibly valuable and their network is amazing. My company is Educents- we are were able to raise right out of Demo day.