Collaboration · Coworking

In launching a coworking space, is it best to start curating a specific target community or simply fill the space with warm bodies?

Jonathan Chambers Entrepreneur, Intrapreneur, Innovator, Curator, Connector, Community Mgr, Startup Enthusiast

June 9th, 2017

Launching a pioneering coworking concept in North Metro Atlanta, Woodstock. We have a target member in mind, but are getting negative feedback from first few members and outside community that it's too niche and specific.

Raymond Oriakhi Technology Entrepreneur interested in starting a digital therapeutics platform.

June 18th, 2017

Curating a specific target community will work better if you set up your co-working space as a platform. With that in mind, you then curate and integrate services providers to your coworking clients. This makes your space more valuable and easier to recruit targeted members.

Jennifer Foster

June 9th, 2017

Well I guess my first question is what market research did you use to determine your "target?" And is there enough of that that target available to sustain a cowork space of your size? Meaning can you find enough of them to fill the seats? Are you creating content solely for that market? I'm actually working with a team that is opening a cowork space in Shreveport (and I myself am a member of one here in Dallas). It sounds like you're trying to create more of a mastermind space than an actual coworking space. Coworking is someone inherently made better because of it's diversity.

Paul Garcia marketing exec & business advisor

June 11th, 2017

Yes, you probably are too niche, and are attempting to act more like an incubator for a specific industry than what most people think of as a co-working space. Remember that the words you use to describe your space are not necessarily defined in the same way by others. Co-working spaces are generally very diverse as Jennifer said earlier. In fact, most encourage maximum diversity so that the tenant businesses are eager to use each others services to fill in gaps in their own companies, almost like different departments being different companies.

It may be very important to reconsider your descriptive terms to win more interest from your target participants. What language do they use? And what do they consider beneficial in general (not just what you think would be beneficial to them)?

How does it compromise your concept to accept members outside your original target? There's nothing wrong with reconsidering your approach or even your targets. Sometimes the best ideas are just seeds that lead to something completely unplanned but wonderful. Those we call happy accidents.