BPO · Business Development

In need of outreach advise

Nikola Stojkov Software Engineer @ Devsy

April 12th, 2020

Hey people,

we're in the midst of opening a remote staffing company (matching remote friendly employers with professionals from the Balkans), and we're a bit stuck.

While we have enthusiastically setup the legal infrastructure, built our CV database etc, we neglected the most crucial step: actually finding clients.

Now, the problem arises that we're a bit bad in sales. I'm not even sure which route to take: cold emails? Should I hire a contractor to do Business Development?

Any advice on an outreach tactic would be much appreciated.

Thanks, stay safe,

Nikola Stojkov.




Paul Garcia marketing exec & business advisor

April 22nd, 2020

Hello Nikola,

Congratulations on organizing your team of available talent. Unfortunately you don't have a business yet.

The very first step of every business plan is your marketing strategy. Without validating your marketing strategy, you have no map to finding customers, understanding what those customers want, expect, and are willing to pay for, and how you will reach them.

Unless you are already paying people, you're fine. Go back to the beginning and work on your marketing strategy steps. Right now all you have is an idea. To take the idea and determine whether it can be a business, start by writing down all the assumptions you have made. Then test each assumption to see if it is correct or not. Then make adjustments based on the new information.

You can search this discussion forum for more detailed instructions on how to do marketing strategy validation.