Saas · Email campaigns

Inexpensive Auto Emailer to Start?

Creighton Wong Are you a Professional Coach struggling with running your business? Ask me how I can help!

May 26th, 2016


Currently using Infusionsoft for my Saas site which is way to expensive for what I use it for (~$150 per month).

Looking to replace it, but it only makes sense if the savings is worth it.

The only thing I currently need it for is:

New Client Sign up -> Trigger Welcome Campaign (~9 emails over the next 30 days).

Any recommendations?


PS: Looked at which is a cool product, but they gave me some false information.

Andria Younger, MA

May 26th, 2016

Hi Crighton, 

You can do the same thing using Mailchimp for a LOT less money.  I've done this for both myself and clients.  Just like Infusionsoft, Mailchimp allows you to automate emails.  I also use it to embed pop-ups on sites and sign-up forms for lead generation.  

If you need help, let me know.  I'm happy to walk you through it. 


Chip Royce

May 26th, 2016

Bob - is your software just for wedding / event services? Or is that your first niche to get traction before a broader play?

Matthew Selbie Founder and President of Oberon3 - virtual comment card via the mobile phone

May 26th, 2016

Check agilecrm - excellent

Roger Smith

May 26th, 2016

I have been using with much success, but their pricing may not be too much different than what you have now. ActiveCampaign is also very nice and may be more inline with your pricing goals.

Paul Loeb Founder, DropTrack

May 26th, 2016

Second vote for It's been great for me

David Kaufman Chief Marketing Officer at DemandGen.US

May 26th, 2016

you should be able to do that on mailchimp for free.

Bob Heyman CEO at, Marketing Director at, CMO at

May 26th, 2016

I’ve done a deep dive specifically on this issue. Mail Chimp offers an always free program for small senders. Good way to start. They are very strict on CAN-Spam and will shot down wiithout notice. and are industry standard for inexpensive but not free programs. Getresponse throws in automation, landing pages and webinars. is another even more expensive paid option (pay as you go is available) but with fewer bells and whistles (that you may not need).

Bob Graham Engineering and Software

May 26th, 2016

Hi Chip,

It's just our first niche. I owned a business in the event/wedding industry for 10 years so we chose to start there.

Our software has nothing wedding or event specific in it right now.

We have startups using it too and also larger sales organizations.

Ray Sidney-Smith

May 26th, 2016

I use and couldn't more highly recommend MailerLite. It's a great tool...all features are free up to 1,000 email subscribers.

Michael Heiligenstein Marketing Manager

May 27th, 2016

For a basic email marketing campaign, MailChimp will fit your needs at a pretty low price point - starts free, and prices compare very well to your competitors as you scale up. You should also consider Constant Contact, which offers a number of advanced features in case you want to run multiple, related campaigns. It's still reasonably priced for what it offers, especially compared to Infusionsoft - unless you're running some very serious email campaigns, you probably can't justify the pricetag there.

You can read more in our complete guide to email marketing software: