Business Strategy · Business intelligence

investing in the food industry as my start-up, worth it or not?

joanna_lois working student

Last updated on April 15th, 2018

Hello, I am a business management student and I am originally from the Philippines. I currently reside in Italy with my family and still studying while working. For the last 2 years, I was involved in the fashion industry and then, switched into the food industry.

Although it's my first time in this industry, I was really inspired to make an investment in a similar case scenario because I believe it is a profitable business and most requested in my homecountry. I want to propagate a healthy and affordable food and beverage to the consumers while also creating a welcoming and stress-relieving environment. As I search for companies, there was one that caught my attention and it is a cafe-restaurant - offering great coffee, milkshakes, and concoctions and desserts. All are low-calorie, low-sugar, with some offerings being gluten free.


  • With one foodtasting in one of the most prominent chain of malls in the Philippines, they have received 31 Award Notices from various malls or branches.
  • They only use organic and gluten free ingredients for the foods.
  • The ingredients per beverage is sourced from at least 3 different countries
  • Their beverages were made in collaboration with nutrionists and dietitians.

My question is, is it worth it to invest in this type of company as my start-up?

The business is on an MVP/finished product stage and they're currently looking for investors and offering a monthly profit sharing scheme (based on shares of stock). They plan to open 6 branches in Metro Manila of which 2-3 are yet to be opened until June 2018 and they have provided also an operational cost summary based on 40%-50% average daily gross income as well as store feasibility for each branches basing on 40%-50% average daily foot traffic with designated location rental contracts and agreements in different malls SOLELY UNDER 2 big commercial center conglomerates.

Generally, I just wanted to know if this is a good idea to further finance my studies and earn more to help my family and create my own business in the future.

I am honestly not a real expert yet, but I'm getting there. Your support would mean so much to me.

Thank you and I hope you would take a look on this one. Looking forward to your advices!!!

Dan Hubbard Founder, www.FocusedAgility.Solutions/

April 16th, 2018

You wrote a lot, but it tells us very little.

We do not know the management, the market, the competition, nor how they are staffed for success. You might want to target this to a couple other sites that have large Filipino memberships.

Having written that, everyone needs to eat. And when there's disposable income, people go to restaurants/cafes/etc. But, food service is always a risky business -- MOST fail.

joanna_lois working student

April 17th, 2018

hi, mr. @dan hubbard.. apparently, i cannot provide an elaborated question as it will violate cofounderslab’s policy for postings. I have tried to include the company’s business plan with the details (management, market, competition) that you’re looking for to give a complete overview but they were deleted Immediately. And yes, you have a point there. I might as well ask directly the Filipino people to see and test the credibility/feasibility of this cafe restaurant I’m interested to invest in.

anyway, thank you for giving some infos.