Angel investor · Beta launch

IOS Beta Launch strategy in 1or 2 focus area - Advice Please! What else?

Saquib Khan Building BIG IDEAS -Hire 31+ resources on Equity - I want to put a dent in the Universe!

May 18th, 2020

Greetings,

I am very blessed to find a passionate team to build a matrimonial service app in a few months. We are marching towards beta launch in a one-two week time frame. We are focusing on two countries and two specific cities - We are still debating this point. I want to focus on one country - one region. (Michigan, USA).


This matrimonial app is focused on Muslim matrimonial needs.


- What we the things we must focus vs keep them in rearview?

- What data we should collect and forecast which helps the investor to write a big check.

- Any lesson learned from entrepreneurs out there



Best,

Saquib Khan



Paul Garcia marketing exec & business advisor

May 20th, 2020

For any product that involves personal behaviors like this, every market is going to be different. Even if you learn everything about Michigan, you can't assume those findings will apply to California or Texas or Vermont or anywhere else. Even within Michigan it may vary.


If I were you, I would stop development entirely until you do you validate your marketing strategy. Your marketing research should inform your product, not the other way around. Validation of your marketing strategy has to come before product development or you will find yourselves going back and re-writing your app when not enough people are joining.