Hardware · Product launch

Is a second crowdfunding campaign a good idea?

Anonymous

March 8th, 2015

There are a bunch of companies that had successful crowdfunding campaigns that are now rolling out a second crowdfudning campaign - pebble, nomiku, even some film and music projects. Do people think this will become the norm? Why or why not?

Lane Campbell Lifelong Entrepreneur

March 8th, 2015

I think it's excellent!  It lets a company that has succeeded due to crowdfunding go back to their customer base and raise another round of funding for their respective product/service.  I hope it becomes the norm but I imagine we will see regulation in the industry after a couple of high profile scams happen.  

Benjamin Joffe General Partner @ HAXLR8R | Digital Naturalist | Speaker | Angel Investor & Startup Advisor with an Asia twist

March 8th, 2015

It's a promotion and retail channel, with many pros and few cons.

David Fridley Founder at Synaccord

March 8th, 2015

I am considering a crowd funding campaign sorry my project. One of the things I have been told is that people are more likely to fund a piece or a phase or step of a project than the whole thing all at once. The advice being to break your project into several campaigns. 

Robert Hoskins (4,400+)

March 8th, 2015

Once you have built a crowd of supporters that supported with a crowdfunding with millions of dollars and orders on the first crowdfunding campaign, why go anywhere else? The strategy is clearly working for Pebble Time. Currently at $17 million with 18 days left to go.  Wow!

Simon Abushaban IT Projects & Program Manager | IT Delivery Manager | Technologist

March 10th, 2015

Just remember, crowd funding is good tool for physical products and not digital ones.

Beau D'Arcy Engineer, Manager, and now Entrepreneur

March 11th, 2015

I can't wait for equity crowdfunding to open up so we can roll our initial, successful kickstarter campaign into a second equity raise. I'm developing an entertainment venue, so the "pre-sale" strategy doesn't work as well for us on Kickstarter like for consumer products. That said, having folks vested in the venue is a good thing for my business and I believe it will drive repeat customers long-term. Now... if only the SEC would release the rules to allow equity crowdfunding to come to life!

Jessica Alter Entrepreneur & Advisor

March 11th, 2015

I think it you've had an insanely successful first campaign and you have something new it's awesome. But if it was only mildly successful seems like it would be difficult to scrap by again. The reality is that there are only a handful of pebble's out there. What we might start seeing is more big brands using it - some of that already but more edge case. They can obviously keep going back because they have built in fan bases.

Michael Meinberg Teacher (iOS Development) at The Mobile Makers Academy (A Hack Reactor School)

March 12th, 2015

Actually software games do surprisingly well with crowd funding as well.