, I would really be interested to look at your3D animation / CAD software. Always curious. I wrote real-time 3D game engines,H264 video codecs, C/C++ compilers and VLIW processors (yes, in Verilog).
I assumed the question was related to designing a business where technology and people are intertwined to provide a service, i.e. an enterprise where you are neither sure of the customers nor the product you are selling at the beginning.
You are correct. I would also recommend hiring very experienced engineers, give them enough time for a serious design phase, etc. if I was building, say a microchip to compete with ARM and Intel.