Coming from an industry where the demo is a strong part of the sales process, we did one of 2 things that you can try to get immediate traction and sales plus distribution/dealer/reseller channels without having to findmore cash investment
1. We provided a demo at "cost" that our dealers "bought". We agreed that when they hit $x in sales, the demo cost would be refunded and the demo kept free or resold That got us dealers who went beyond saying "I like this" into actually comittingto selling our product/process.
It also got us the added advantage of the local reputation of the dealer leveraged on our behalf and via their locally or industry respected and connected sales folks so we were not seen as a new product or unknown. That got us a fast start and a great long-term sales relationship that we both nurtured into a long-term growth relationship. We could also add new products into that chain, fast started, upsold and adding more profit for all of us.
2. Instead of trying to get dealers and distributors to sell for us, We instead asked potential dealers and distributors why we shold select them to sell our product. They had to convince us why we shouldttakethem on as our dealer/distributor.
That worked for us in many ways re gettinga fast start and a long-term sales-market development arm for our product/service/software. We clearly got toknow the kind of committmentwe would getfrom them and we selected accordingly. The dealrs/distributors we selected that way became very active, were committed to succes, saw the value and market edge we offered and then made sales happen. We developed this into a long-term loyal relationship that grew business exceedingly well into many different channels.
While looking for ways to raise cash, please Try both of these self-funding approaches since they both work. BTW, my industry wasthe physical security industry, exceedingly competitive but we outfoxed the competition using the two approaches above.
There are apps in the CCTV industry that almost do what you do. Yourconcept seems to make a lot of sense for CCTV surveillance. You may want to check out that industry as a partner in the security space not just the camera space.