B2B · Business Development

Is it possible to use Social Media Platforms to build Clients Base for Software Development Company ? And How ?


October 12th, 2018

Is it possible to use Social Media Platforms (Facebook, LinkedIn, twitter etc.) to build Clients Base for Software Development Company providing services in Data Science, Artificial Intelligence etc?

If yes, then how can we achieve that ?

William M. Digital Retention Lead | CX Empathy Strategists | Copywriter

Last updated on October 12th, 2018

To clarify, you're asking if a software-development company focusing in Data Science can use social platforms to build their client base, correct?

If so, the answer is really clean and simple: Absolutely.

This is one of the most (if not the leading) effective ways to gain a market following and consumer base (plus develop a strong IMC). These platforms are literally her to help companies, brands and individuals shape their online presence, reputation and image.

Now, I could talk about this for hours, so I'll try to stop myself from rambling and give you focal point of the answer.

Have you ever tried to hang a picture?

Imagine your toolbox contains many different tools, all these tools represent different social media platforms, the nail you're using is your posted/crafted content/message, and the picture with frame is your user demographic/potential client base.

Your job is to hang the picture by driving a good, solid nail into the wall; i.e. something that supports the picture and will help it 'stick'.

So here is (one of many) the question you should ask yourself. It's not how can I apply every, single tool- it's which tool is the most effective.

Sit down and really get an understanding of your target market,. Refine which platforms they're engaged with the most and hone in on those platforms. If your potential clients aren't using 'Snapchat' (for example) then you shouldn't waste your time mining that platform.

The right tools will drive different nails, and the nails that really stick are the ones relatable to your demographics interests. If your potential clients are talking about market changes in a certain field, than you need (and I use the word 'need' strongly) to be a part of that conversation.

I hope this plants some sort of seed,

If you want to ask more just reach out,


Yasameen Thaer Middle East B2B & B2C Export Marketing Specialist

October 22nd, 2018

Yes!! I think it's one of the hidden gems of social media and I believe a lot of medium and small size companies are still not realizing the potential of it in which only who sees it will win the game on the long run!

As to what platform you should use mostly for B2B i think linkedin, email marketing(in a form of newsletters) ,Facebook and blogging and if you have cool things(visuals) to show about your company use Instagram , you need to create a strategy to utilize these tools so that they all work in a way that they compliment each other and not to overwhelm yourself with it. If you need help I will be more than happy to help out!

Morris Murega Lead Software Engineer

October 24th, 2018

Yes, it is possible. Nowadays companies are using AI like chatbots for customer interactions. What chatbots are enhancing is being able to find the clients on social media and engaging them with customer related conversation in order to convince the buy your products