A few of my friends are building their MVPs and obviously trying to spend as little money as possible. Building a landing page isn’t like buying a mansion, but it still costs money. One friend considered forgoing a landing page until the business reaches a later stage, partially out of a desire to save money. Do the benefits outweigh the costs here?
I would consider building a landing page for MVP when there is a need to collect analytics about how users or potentional customers interact with what you have to offer.
The bounce rate of a landing page may determine whether people show interest in your product and may be useful information in certain situations.
its like the chicken and the egg. One gets the other. Landing page gets your business evaluated better. It gets a good face lift and value to the startup. You should invest in impressive landing page.
I think it is worth it. But you should create a well-thought-out landing page. Start with ideas, work out all the advantages of the business to identify its most powerful aspects and then think about UX and marketing and only then about design. Like in this case :
You need to ask yourself what a landing page is. In my book it is the first page a potential user sees in response to some publicity. You are going to *have* a landing page even if it is just the home page. Now if the advertising is closely correlated to the content on the home page that may work fine - but if not then you need a separate page.
Does it really cost that much? If you can't add one page to your website and make it look ok then that doesn't sound good to me.
I'm assuming you want to validate your idea while trying to minimize cost.
I would say it depends on the perceived value and the required cost to the user. If you want to know for sure if your customers really want your (future) product you need to ask for something valuable (usually money) on the landing page. Otherwise, the cost of them giving your their email (or a fake one) could be to low for you to get an accurate reading.
That being said, the landing page trick has been overused over the years and you could push some people off. It's sometimes better to show them something real. Something that solves their problem.
Mix & Go - Helping early-stage startups bring new products to market
A landing page is the best way to present yourself and have a presence in the internet.
A simple landing page coupled with powerful analytics tools like Hotjar(that have a free plan) can give you valuable insights on wich directions to follow with your business.
Some tips to keep the costs low when building your landing page:
Had the same doubts just less than a month ago. We decided to build a page which can easily be extended to the main page of the future app.
It should cost you virtually nothing to get a landing page in place....that's the whole point, assuming a landing page is right for the assumptions you're trying to validate.
If you can validate those assumptions in cheaper / faster way then of course a landing page would not be classified as the 'minimum viable product', your alternative solution would.
If you want to build the business without creating an MVP of course you can do it. All depends if you want to follow lean startup methodology or not.
It sounds as if you should read 'The Lean Startup' to get a proper understanding of the methodology. (sorry to be blunt)
Absolutely yes, absolutely essential. It's one of the first things people look for, and you get to own that piece of web-estate (real estate). Without it you don't have credibility.