As a CEO of a startup, pricing is always at the top of my mind. I recently came across an article that was about Unify’s new pricing approach. They had changed their pricing strategy to incorporating 3 different options for their users. They did so in hopes to drive circuit adoption faster. From others experience, do more pricing options work? Why or why not? Three seems like a bit much for me, but curious to see how others feel.a
I was about to ask similar question. We developed a free phone scam protection App with optional subscription for database updates for: 1 month, 6 months and 1 year. This is a start up with zero marketing budget. The app is well received worldwide and we see steady (but low number) installations and so are in-app purchases (about $10/month total). This cannot support our further development and improvements. My question is: If we delete the 6 months subscription and leave the two options only (1 month $0.99 and 1 year $8.99) can we expect more in-app purchases?