Investors will typically have their own due diligence list or checklist if
you make it to that stage. So, I assume that you are asking what
information is needed in order to reach the point where an investor is
interested enough to pursue due diligence?
If that is the case, then here's the general list - not necessarily in this
Product (what it does, what stage of development it's at - just enough so
that it's understandable. PLEASE do not spend a ton of time on this.)
Market (how big, what is the pain you're addressing, why do you think you
have product/market fit? [hint: if you don't have some actual data on this,
go get it first.])
Team (including board members and current investors)
Go-to-Market Strategy and Revenue (actual and projected)
"The Ask" - how big is the round, Use of Funds, and general terms (i.e.,
your proposed valuation, etc. - but don't get into the weeds unless they
ask you) - if you anticipate subsequent rounds of financing, say that.
*You blew it if they ask these questions after the presentation:*
o So what's your business all about?
o Who are your major competitors, and what makes your products and services
o Who are your targeted customers?
o What's the barrier barrier to entry for competition?
o Why are you raising the money you want to raise?
o How far does that money get you?
o Do you have any customers? Have you spoken to potential customers?
o What's your marketing strategy?
o What's the team look like? What are your backgrounds?
*Be prepared to respond to these and a million other equally challenging
o How have target customers responded to your prototypes?
o What is my stake in the company company and my ROI?
o What other investors are you talking to?
o Do you continue to see yourself as part of the senior management team of
o What will happen next if the company fails?
Hope this helps!